Muhammad Kamal Zubair
Sekolah Tinggi Agama Islam Negeri (STAIN) Parepare
Email: Kamal_zubair@yahoo.co.id
Abstract
This research is intended to find customer understanding on profit sharing concept on BMT Fauzan Adzimah in Parepare. Customer perception on profit sharing of the BMT shows higher rank on the level of 67%. This can be seen in some factors: level of understanding, decision on certain object, emotional engagement and behavior because of emotion and attitude. This can happen because of the people understanding and access toward financing system and also the promotion of BMT. The existence of BMT Fauzan Adzimah through profit sharing has provide high positive outcome in community vocation in developing micro business in Parepare.
Keyword: Perception, profit sharing, BMT.